Nestlé FITNESS Bra Cam for Breast Cancer Awareness
Working together with Pink Ribbon Initiative, Nestlé FITNESS was committed to raising breast cancer awareness with a hidden camera in a bra given to a woman who walk across a city with a low-cut shirt. The campaign might focus on an idea: the more staring, the better aware of it! The video counts the number of those who glanced at her breasts, not only men but women and even a dog. But here is one question: is it okay to publish such video that recorded people without their knowledge and permission?